The purpose of this short project was to train my UI skills using Sketch. Although the main focus was on the visual design, I also spent some time researching and testing the product. Users’ feedback is key to my design decisions. Without them, the result would have not been the same.
In this case, the “five-seconds test“, a very simple method for capturing a user’s first impression of a website, was essential to ensure a good selection of colors and typography.
Because most of the competitors were offering similar features and functionalities to the customers, I also decided to put the focus on improving the user flow, minimizing the cognitive load and providing the customer with a flexible and fast way to buy flowers.